The 2026 NFL Melbourne Game on Netflix averaged 18.5 million U.S. viewers for the San Francisco 49ers versus Los Angeles Rams game in Australia, according to Nielsen Big Data + Panel. Viewership peaked at 21.3 million U.S. viewers between 9:30-9:45 p.m. ET.
The game ranks among the top three most-streamed Thursday prime-time NFL games. 49ers-Rams averaged 4.0 million viewers among P18-34, the highest non-Christmas streaming delivery for an NFL regular-season game. Netflix now holds the top four highest-rated regular-season NFL games among A18-34, including Christmas.
Globally, the historic matchup drew 21.7 million viewers, with fans from over 200 countries and territories tuning in for the first-ever NFL regular season game played in Australia. 49ers-Rams garnered over 340 social impressions and 14.5 million engagements across Netflix and NFL social channels.
In Australia, 49ers-Rams was the most-watched NFL game ever in the country. Official attendance was 100,021 at the Melbourne Cricket Ground, ranking as the seventh-most attended regular-season game in NFL history.
Source: www.nfl.com — Read the original article
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